WITI-TV, MILWAUKEE -- Milwaukee has been dragged into the 'American Idol' phenomenon.
One of the more memorable moments from the Season Six auditions was when judge Simon Cowell told a contestant, "You look like one of those creatures that live in the jungle with those massive eyes, what are they called, bush baby."
Wednesday night during the 'Idol' finale, Kenneth Briggs and his friend Jonathan took home the Golden Idol Award for Best Buddies.
Host Ryan Seacrest also unveiled a special surprise.
"Take a look at that screen over there. That is a real bush baby," he said. "And we have sponsored one on your behalf at the Milwaukee County Zoo."
Appropriately, American Idol had the Milwaukee County Zoo name this little guy "Simon."
Simon is one of only a handful of bush babies at zoos around the country.
"Here's a chance to have our name on a TV show that's going to be watched by millions of millions of people tonight," Milwaukee County Zoo Director Chuck Wikenhauser told FOX 6 News. "And, they're gonna pay us for the opportunity. So, I thought well, okay!"
American Idol Producers agreed to donated $1500 to sponsor Simon.
The bush baby's former name was "Boing Boing."
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